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Our Salon is dedicated to being Plant-Based, Organic, Low-Tox, Sustainable and Cruelty-free. All of our products have been carefully researched and selected to ensure that it fits with our ingredients policy and is aligned with our values and philosophy. 



We value the health and wellbeing of our clients and staff as well as caring for our precious earth and it's inhabitants. For that reason, we align our selves with the following brands:

OWay is a brand that creates luxurious professional hair products with ingredients that are grown on the brand's own Organic and Biodynamic Farm (Orrtofficina) in Bologna, Italy and sourced sustainably from across the world.  

OWay is Vegan, Organic and Cruelty-free.


We are proud to say that we are the first and currently only Organic Way (OWay) Salon here in the ACT.


The following is OWay's brand statement:
















You can learn more about OWay on their website here:

EverEscents is an Australian owned and made company that offers professional hair shower and styling products. Eco Style Project is a small range of high-performance styling products from the creators of EverEscents that our Stylists use for our beautiful Wedding and Formal up-styles. Something that we love about EverEscents is the 'Replenish' refill stations that are located at some salon's around the country in order to reduce package waste. We are proud of our refill station here at Pura and you can read more about our refill station on our Sustainability page.  

EverEscents is Vegan, Organic and Cruelty-free. The following is EverEscents' brand statement:


"EverEscents offers a pure and natural ORGANIC hair care range that is plant-based using certified organic ingredients merged together from the abundant Australian environment.

EverEscents is the home of ORGANIC shampoo, ORGANIC conditioner, Organic treatments, and ORGANIC styling products. Sold and recommended exclusively by professional salons.

The EverEscents philosophy is to offer a high-quality professional range of hair care products that are made with Organic ingredients whilst all business practices are conducted with the utmost respect for the environment. This is our guarantee to you."

You can learn more about EverEscents on their website here:

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method introduced by Lorraine Massey. Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.


And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.

You can learn more about clever curl here:

"Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance". 

Olaplex is Vegan, Low-Tox, and Cruelty-free

You can learn more about Olaplex on their website here:

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Copy of Copy of Copy of Plantiful Hair..
Copy of Copy of Copy of Plantiful Hair..
Copy of Copy of Copy of Plantiful Hair..

In Salon, we also stock some amazing brands which are available to purchase and to add to your wellness. From our house made Organic Pura Tea that is refillable in Salon, Ettitude's Ethical and Sustainable Bamboo Lyocell Sleep and Shower items, Hanako Therapies Essences and Meridian Blends to Naturopathic Hair and Scalp Vitamins and Minerals by Apotecari - we have a great range to ensure you are able to care for your hair and wellness, holistically and with love. 

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